It’s an especially timely topic at the beginning of the calendar year, as companies of all sizes are making plans to upsize or downsize their office space. Forty-year commercial real estate legend Howard Ecker, who has worked on San Francisco’s Transamerica Building and Chicago’s Time-Life Building, knows this scenario well, as large and small companies alike regularly contact him for advice on how to create their own “dream office.”  Ecker suggests a number of noteworthy mistakes commonly made by companies:

Mistake #1: Not considering who your target clients are. If you’re trying to expand your tech company service business, for instance, traditional office space in large office towers may not be the best fit.